Astoria Company Education Integration Instructions



Introduction to Direct Post

Education is a single-step integration process. Commonly, it is referred to as direct post, i.e. you send us a 'direct post' (including all PII) and we purchase the lead (we would respond with our payout) or we reject the lead.

Please review the following to complete the integration. When you believe you are ready, please follow these steps to test your integration.

Field names and acceptable values

The absence of any required field (Required) will result in an error. If you do not collect the data for a required field, please refer to the 'Suggested Default' column.
Preferred fields (Preferred) may be omitted, but doing so could reduce a lead's chances of finding a buyer.
Optional fields (Optional) can be omitted without any major impact.

Field Contents Suggested Default Required?
lead_type Determines the type of lead.
MUST be '12' for Education
12 Required
lead_mode Determines if the lead should be treated as a test lead or a live lead.
Click here for full testing instructions.
vendor_id This is the Sub ID sent to you by the call center.
Please ensure you are using the correct Sub ID, otherwise the leads may be credited to another call center!
session_id This is your Session ID. Optional
rep_id This is your Rep ID. Optional
record_id This is your Record ID. Optional
visitor_id This is your Visitor ID. Optional
category_ids This is your Category IDs, comma separated. Optional
list_id This is your List ID. Optional
school_id This is your School ID. Optional
campus_id This is your Campus ID. Optional
program_id This is your Program ID. Optional
call_id This is your Call ID. Optional
submission_id This is your internal Submission ID. Optional
sub_id Code of your choosing for your own tracking purposes, e.g. '123-ABC'
This should enable us to distinguish your lead sources from each other, so that we can optimize lead flow to buyers.
There is a maximum length of 35 characters, and it may only contain letters, numbers, underscores and hyphens.
client_lead_price Client Lead Price (NOTE: Only send this value if the client is dynamic pricing) Optional
partner Partner name. Optional
origination_datetime Date/time when lead was submitted by consumer, in format 'YYYY-MM-DD hh:mm:ss',
e.g. '2021-01-18 04:32:37'
ipaddress Applicants IP address, e.g. '' Required
vendor_lead_id Your internal ID for this lead (useful if we need to contact you about a specific lead and when processing returns),
e.g. '87137075'
first_name Applicants first name. Required
last_name Applicants last name. Required
gender Male or Female?
0 = Male
1 = Female
email Email address Required
address1 Street Address Required
address2 Additional Street Address Information Optional
city City Required
state State Required
zip Valid 5-digit US Zip Code.
Can be used when lead_mode=0 to influence test results.
Click here for full testing instructions.
phone Primary phone number, exactly 10 digits (3 For PhoneAreaCode, 3 For PhoneExchange and 4 For PhoneSuffix ) no (), -, or spaces Required
work_phone Work phone number, exactly 10 digits (3 For PhoneAreaCode, 3 For PhoneExchange and 4 For PhoneSuffix ) no (), -, or spaces Optional
best_contact_time Best time to contact you?.
1 = Anytime
2 = Morning
3 = Afternoon
4 = Evening
1 Required
dob Applicants date of birth, in the format YYYY-MM-DD, e.g. '1995-11-13' Required
level_of_education Level type of education.
1 = GED
2 = High School
3 = 0-23 College Credits
4 = 24-47 College Credits
5 = Associate Degree
6 = Bachelors Degree
7 = Masters Degree
8 = Doctorate Degree
1 Required
year_obtained_hsged Year obtained HSGED. Optional
degree_of_interest Degree of interest.
1 = Associates
2 = Bachelors
3 = Masters
4 = Doctorate
5 = Certificate
1 Required
program_of_interest Program of interest.
1 = Accounting
2 = Allied Health
3 = Business Administration
4 = Computer Science
5 = Counseling
6 = Criminal Justice
7 = Database Administration
8 = Finance
9 = Forensic Accounting
10 = Forensic Psychology
11 = Graphic Design
12 = Health Science
13 = Health Technology
14 = Healthcare Management
15 = Homeland Security
16 = Hospitality and Restaurant Management
17 = Human Resources
18 = Human Services
19 = Information Systems and Security
20 = Information Technology
21 = International Business
22 = Law Enforcement / Corrections
23 = Legal
24 = Management and Leadership
25 = Marketing
26 = Massage Therapy
27 = Medical Assisting
28 = Medical Billing and Coding
29 = Nursing
30 = Occupational Therapy
31 = Operations Management
32 = Organizational Psychology
33 = Paralegal
34 = Physical Therapy
35 = Property Management
36 = Psychology
37 = Public Health
38 = Substance Abuse Counseling
39 = Web Design
40 = Web Development
1 Required
highest_high_school_grade Highest High School Grade.
7 = 7th Grade
8 = 8th Grade
9 = 9th Grade
10 = 10th Grade
11 = 11th Grade
12 = 12th Grade
1 Required
in_military Currently serving in the military?
0 = No
1 = Yes
0 Required
military_affiliation Military affiliation.
1 = No US Military Affiliation
2 = US Army
3 = US Air Force
4 = Department of Defense - Civilian
5 = US Marine Corps
6 = US Navy
7 = US Coast Guard
1 Required
us_citizen US Citizen?
0 = No
1 = Yes
1 Required
current_employer Name of your current employer. IBM Required
years_at_employer How amay years at current employer? 1 Required
annual_income Annual income amount. 50000 Required
delivery_status Lead Delivery type, example: "D" for "delivered" D Required
rn_license Do you have an RN License?
0 = No
1 = Yes
0 Required
teaching_license Do you have a Teaching License?
0 = No
1 = Yes
0 Required
orientation Type of School Orientation
1 = Online and Campus
2 = Online Only
3 = Campus Only
1 Required
start_range When do you want to start school?.
1 = Immediately
2 = 1-3 Months
3 = 4-6 Months
4 = 7-9 Months
5 = 10-12 Months
1 Required
tcpa_optin Aggree to TCPA?
0 = No
1 = Yes
0 Required
tcpa_text TCPA text. Required
notes Notes or comments Optional

Sending a Direct Post Request

Direct Post Request Using HTTP/1.1 POST

Our POST URL is Please do not begin posting with lead_mode=1 until we have manually verified your test data (in addition to our automatic validation process), and we've explicitly notified you that your campaign has been activated within our system. Any leads posted to the live address while your campaign is still in test mode will return an error and neither be counted nor returned.

The data in the request should be URLENCODED to ensure it is received as intended.

Example Request

Content-Type: application/x-www-form-urlencoded


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Post Responses

This is exact text that will definitely be present.
This indicates variable data, or nodes that may or may not be present.


NOTE: An 'Accept' response on the POST indicates we HAVE recieved the lead. The 'Response' tag will always contain 'Accepted', but the 'Confirmation' will differ for each response.



NOTE: There are many reasons why we might reject a post - below you will see all the possible rejection responses. The 'Response' tag will always contain 'Rejected', and the 'Price' will always be '0.00'. The 'Confirmation' code will differ for each response.

For rejected responses, we also add two extra tags: 'Reason' tells you why the lead was rejected, and 'Message' gives some more descriptive text.

Also, where 'Reason' is 'Errors Detected', we add an 'Errors' section with a separate 'Error' node for each error - see the example below! This is designed to help you troubleshoot and fix any errors found.

<Reason>Unable to Monetize</Reason>
<Message>All buyers rejected this lead (IF POSSIBLE, WE WILL ATTEMPT TO EXPLAIN WHY HERE)</Message>

<Reason>Unable to Monetize</Reason>
<Message>Bids do not meet minimum_price requirement</Message>

<Reason>Maintenance Mode</Reason>
<Message>Our system is currently in maintenance mode</Message>

<Reason>Post data is empty</Reason>
<Message>Please check your integration</Message>

<Reason>Invalid lead_type</Reason>
<Message>Please pass a valid lead_type as per our specs</Message>

<Reason>Invalid lead_type for this vendor_id</Reason>
<Message>You are not currently approved to send leads of the given lead_type</Message>

<Reason>Invalid lead_mode</Reason>
<Message>Please ensure lead_mode is either '0' for TEST or '1' for LIVE</Message>

<Reason>Invalid vendor_id</Reason>
<Message>Please check the vendor_id is correct</Message>

<Reason>Provided vendor_id is in TEST MODE</Reason>
<Message>Please contact us if you believe your account should be in LIVE MODE</Message>

<Reason>Daily Cap Exhausted</Reason>
<Message>Please contact us to increase your daily cap</Message>

<Reason>Per Minute Cap Exhausted</Reason>
<Message>Please contact us to increase your per minute cap</Message>

<Reason>Errors Detected</Reason>
<Message>The following errors were detected in this lead:</Message>

<Reason>Duplicate Lead</Reason>
<Message>Lead was identified as a duplicate in our system</Message>

<Reason>Blacklisted Data</Reason>
<Message>The lead matches data on our internal blacklist - please investigate the lead source</Message>

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Sample Post Code

Here is some sample PHP code to help you create your call to our API. This is simple stuff, so you should be able to readily convery it into another programming language if necessary.

$apiUrl = '';
$headers = array('Content-Type: application/x-www-form-urlencoded');

$request = 'lead_type=12&lead_mode=0&vendor_id=76&sub_id=1&session_id=1&list_id=1&school_id=1&campus_id=1&program_id=1&origination_datetime=2021-01-18+04%3A32%3A37&ipaddress=';

$ch = curl_init();
curl_setopt($ch, CURLOPT_URL, $apiUrl);
curl_setopt($ch, CURLOPT_HTTPHEADER, $headers);
curl_setopt($ch, CURLOPT_RETURNTRANSFER, 1);
curl_setopt($ch, CURLOPT_SSL_VERIFYHOST, 0);
curl_setopt($ch, CURLOPT_SSL_VERIFYPEER, 0);
curl_setopt($ch, CURLOPT_POST, 1);
curl_setopt($ch, CURLOPT_POSTFIELDS, $request);

$response = curl_exec($ch);

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Common Mistakes

  • Values must be URL encoded. For example, should be and 4 Pennsylvania Plaza should be 4+Pennsylvania+Plaza.
  • All field names and explicitly allowed values (employment_in_month, is_rented, income_payment_type, etc.) are case-sensitive.
  • Passing unlisted values (for example: family for reference_relationship1) will result in errors. Likewise, do not pass empty fields; instead omit the fields.
  • Out-of-range or logically impossible values, like stay_in_month=100, or stay_in_year=100 when dob=1980, will fail.
  • Remember to set lead_mode=1 when you go live!

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For testing, i.e. when lead_mode=0, please attempt at least three different leads, each with a different zip code. One should end with and even number, one should end with an odd number, and one should end with a 0 (zero). The responses generated will vary based on the zip code used, as follows:

  • If you POST a test lead with a zip code that ends with a ZERO (e.g. 19460) or an ODD number (e.g. 19461), you will receive the 'No Coverage' response, i.e. it will be REJECTED.
  • If you POST a test lead with a zip code that ends with an EVEN number (e.g. 19462), it will be ACCEPTED.

Please email all of the post requests AND their corresponding responses to so that we can verify the tests and activate your account.

Testing via a Third Party Service

If you are having issues getting the response you expect, please use or a similar service to hit our API with the following settings (refer to this image):

  1. Go to:
  2. Select 'POST' in the first dropdown
  3. For the URL, enter:
  4. Add a Header: 'Content-Type' with a value of 'application/x-www-form-urlencoded'
  5. Paste your post request into the 'Parameters' text area
  6. Click: Launch Request

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